VIVO Wellness (formerly FBE Wellness) has been featured in numerous print publications and website editorials. Some of them include L.A. Confidential Magazine,, L.A. Health Magazine and

10/12/2012 VIVO Wellness Premieres at Be-Well Expo in Los Angeles [more]
09/14/2012 Wellness Equipment Inc. Signs with Marketing Agency to Launch All-New VIVO Wellness [more]

VIVO Wellness Premieres at Be-Well Expo in Los Angeles

Los Angeles, CA, October 05, 2012 –(– VIVO Wellness, the industry’s hottest alternative health, wellness and fitness equipment manufacturer, launched its newly re-branded company at the Be-Well Expo on September 29-30 at the Los Angeles Convention Center.

Leading the re-branding initiative was downtown L.A. marketing agency, Forte- The Collective. VIVO Wellness, formerly FBE Wellness, recently underwent a complete branding transformation and product update. The manufacturer produces technologically-advance alternative fitness solutions including the VIVO Vibe exercisers (whole body vibration machines), VIVO Infrared Jade Sauna and VIVO Pneumatic Compression Massager.

“There was a lot of hard work and long hours put into this project by the entire team over the last 30 days,” said Rainier de Ocampo with Forte- The Collective. “More than just re-naming the brand, all VIVO Wellness products underwent a major makeover and significant technological upgrades.”

Forte- The Collective was brought on board to handle the brand’s new strategic and creative direction for the company leading into 2013. The official unveiling of VIVO Wellness took place at the first annual Be-Well Expo in Los Angeles. The new name, company logo, marketing collateral, product upgrades and a refreshed strategic approach to sales and marketing all came together at this past weekend’s health and beauty expo. The show brought out thousands of consumers as well as business owners, managers and employees from health spas, wellness centers, endermologie centers, fitness clubs, weight loss clinics and anti-aging centers.

In the coming months, Forte- The Collective will be working on a comprehensive sales and marketing presentation package, a new company website and PR for VIVO Wellness.

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Wellness Equipment Inc. Signs with Marketing Agency to Launch All-New VIVO Wellness

LOS ANGELES, CA, (August 14, 2012) – Wellness Equipment, Inc., a Los Angeles-based fitness, health and wellness equipment manufacturer, has selected Forte- The Collective as its agency to handle major rebranding and marketing strategy for its line of products.

Wellness Equipment manufacturers a comprehensive line of fitness and wellness machines under the name FBE Wellness to health and wellness-related retailers, businesses and individuals throughout the United States. FBE’s current product line includes oscillating vibration exercisers, jade stone infrared sauna and a pneumatic compression massager.

The company, will undergo a significant make-over including consideration of an overall name and logo rebrand, new channels of sales distribution, as well as managing key areas of FBE Wellness’ marketing efforts with traditional, non-traditional, digital/social and experiential marketing.

“We are very excited about this new marketing partnership with Wellness Equipment,” saidRainier de Ocampo of Forte- The Collective. “Our agency has years of experience working on numerous marketing programs in the healthcare industry including strategic consultation, creative development and implementation.”

To date, FBE Wellness has been featured on many high profile media outlets including Access Hollywood, Extra, The Doctors, Tyra Banks Show and VH1 with Jessica Simpson among others. Its line of products has also been covered in well-known publications like LA Confidential, Hollywood Trend Report and Beverly Hills Courier.